Warm congratulations to our company for winning the honor of “Integrity Demonstration Unit”
In November 2019 , our company was awarded multiple corporate honorary titles such as “Integrity Demonstration Unit”, “Social Responsibility Leading Enterprise” and “Top 20 Cases of Management Innovation” by the Organizing Committee of the 17th Food Safety Annual Conference.
The company’s chairman, Zhuo Xuejin, was awarded the individual honorary titles of ” Outstanding Entrepreneur “, “Advanced Worker in Food Safety Legal Popularization” and “Seventeenth Most Socially Responsible Entrepreneur”.
The 17th China Food Safety Annual Conference is an annual food safety event closely centered on implementing General Secretary Xi Jinping’s “Healthy China Strategy” and “Food Safety Strategy.” This year’s conference is jointly organized by the Ministry of Education, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Ecology and Environment, the Ministry of Agriculture and Rural Affairs, the National Health Commission, the General Administration of Customs, the State Administration for Market Regulation, the State Forestry and Grassland Administration, the People’s Government of Sichuan Province, and the China National Food Industry Association. It is co-organized by the China Food Safety News, the People’s Government of Meishan City, Sichuan Province, the Sichuan Provincial Department of Agriculture and Rural Affairs, and the Sichuan Provincial Administration for Market Regulation.
Xinghua Company consistently adheres to the management principles of ” building its brand through quality and reputation, creating profitability through technology and management , ” and ” focusing on the source , ” implementing the quality management philosophy of ” meticulously brewing beer that satisfies consumers . ” Under the leadership of Chairman Zhuo Xuejin, everyone from management to front-line employees meticulously manages every aspect of production, incorporating the ” Five Hearts ” of ” dedication, meticulousness, ingenuity, carefulness, and sincerity ” throughout the entire production process, ensuring stringent quality control and consistent quality .
Zheng Mingzhi, chairman of the company’s labor union, was invited to engage in a dialogue and exchange on food safety with nationally renowned entrepreneurs, and gave a speech discussing how to operate with integrity and strictly control food safety at the source.
Regarding the food safety responsibilities of food companies, Zheng Mingzhi believes that high- quality products and honest business practices are fundamental to their development , a philosophy consistently upheld by Wuyi Xinghua . While many companies possess the technical expertise to produce safe food, why do problematic foods , such as those reported in the media , still occur ? Zheng Mingzhi explains that the key lies in the pursuit of immediate personal gain . Wuyi Xinghua , a beer company , has been operating continuously for over two decades . Amidst the current conglomerate and scale – oriented beer industry , Wuyi Xinghua has been able to survive thanks to its consistent business philosophy of providing consumers with safe , healthy , high-quality affordable products . This is not only Wuyi Xinghua ‘s survival strategy , but also its mission and responsibility. From senior management to frontline employees , they consistently uphold and pursue high -quality products and honest business practices, implementing these principles throughout the entire production and sales process . ” We brew beer that satisfies consumers with meticulous care and craftsmanship ,” Zheng Mingzhi stated.
Wuyi Mountain , a World Cultural and Natural Heritage Site Natural spring water , Rich natural yeast With high – quality Czech Saaz hops , Therefore, no additives or preservatives are needed . Using rare double lager technology ( “ Double material ” refers to two kinds of pure gold and above imported barley malt ) brewed , The brewing cycle is as long as 42 days . And the ordinary industrial pale beer we usually drink There is a big difference . Due to the differences in raw materials and brewing processes , It will continue to ferment in the bottle until it is opened . Let you experience the freshest and most perfect taste . Regarding raw materials , technology and quality With almost strict requirements Craft beer – Small town story series , It is definitely the best choice for wine lovers who pursue excellent quality .
