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Company Profile
Located in Wuyi New District, Fujian Province, Wuyi Xinghua Industrial Co., Ltd. occupies nearly 500 mu (approximately 1,000 acres) and has a total investment of 800 million RMB.
The modern, garden-style factory, to be built in two phases, will be constructed. With beer as its core business, complemented by liquor and beverages, the company is a provincial-level alcoholic beverage production enterprise integrating research, production, and sales, boasting advanced technology, standardized management, energy conservation, environmental protection, high-quality products, and honest business practices.
The Xinghua Beer project, with an annual production capacity of 300,000 kiloliters, is a key project in Fujian Province’s 12th Five-Year Plan.
Our Vision
Our mission is to brew world-class beer and beverages using the finest natural ingredients, advanced technology, and sustainable practices. We are committed to delivering exceptional quality, enriching lifestyles, and sharing the rich cultural heritage of Wuyi with consumers across the globe.
Our Mission
We envision becoming a leading international brand in the alcoholic beverage industry, rooted in integrity, innovation, and excellence. By combining traditional brewing craftsmanship with modern technology, we aim to create products that not only satisfy consumer taste but also embody the spirit of Wuyi — natural, pure, and enduring.
Our Goals
Quality First: To maintain uncompromising standards in every stage of brewing, ensuring products of superior taste and safety. Innovation Driven: To continuously explore new brewing techniques and product varieties that meet evolving consumer preferences.
Craft beer exclusive process:
This brew is meticulously crafted with Wuyi Mountain spring water, a World Cultural and Natural Heritage Site, imported barley and wheat malt, caramel malt, rich, natural yeast, and premium Czech Saaz hops, requiring no additives or preservatives. Utilizing a rare double lager technique (“double lager” refers to the use of two or more varieties of imported barley and wheat malt, resulting in a characteristic golden body, rich, long-lasting head, and a rich, rounded malt aroma), and a 42-day brewing cycle, it’s significantly different from the typical industrial pale ales we often drink.
Due to the unique ingredients and brewing process, fermentation continues in the bottle until opened, ensuring the freshest and most perfect taste. With uncompromising standards for raw materials, craftsmanship, and quality, the Small Town Story craft beer series is the perfect choice for those who appreciate the finest quality.
CCTV - Special Feature "Quality"
“Quality, Talent, and Reputation” are the core values of Fujian Wuyi Xinghua Industrial Co., Ltd. We prioritize the development of our corporate culture. We strive to foster the dedicated entrepreneurial spirit of Xinghua people, the pioneering spirit of hard work and perseverance, and the spirit of ownership that prioritizes the overall situation and shares the company’s concerns.
Xinghua Beer will earn the trust of consumers with superior quality, serve them with sincerity, share their unique flavor, and provide them with rich nutrition. Xinghua people brew with the finest water and the most sincere hearts, bringing high-quality Wuyishan Xinghua Beer to consumers.
Brand Culture
Corporate Purpose : People-oriented, shared prosperity, and benefiting society.
Corporate Goals: Advanced enterprise, superior quality and excellent service
Quality Policy : Taking quality as the root, we will make incremental improvements, strictly control the process and implement standardized operations.
Core Values : Integrity, responsibility, innovation and dedication
Entrepreneurial spirit : Strive to surpass and pursue quality
Meet The Professionals
Ryan Smithson
Senior Brewer
Adam Levigne
Senior Brewer
Amanda Carlos
Senior Sales
