Company Profile

Fujian Wuyi Xinghua Industrial Co., Ltd. (Xinghua Beer) is located on Plot 3, Phase II, Wuyi New District Administrative Committee, Nanping City, Fujian Province, home to the beautiful Wuyi Mountain, a World Heritage Site. A key enterprise in Fujian Province’s 12th Five-Year Plan, the company covers over 400 mu (approximately 166 acres) and has invested RMB 800 million (split into two phases). The first phase of construction for this modern beer production facility, with an annual production capacity of 300,000 kiloliters, was completed and put into operation on April 23, 2012. The company plans to develop itself into a leading enterprise integrating research, production, and sales, with beer as its core business and liquor and beverages as complementary offerings. The production facility, designed and constructed in strict accordance with international standards for modern food enterprises, features a beautiful environment, clean and transparent workshops, and a sightseeing walkway. This modern, garden-style factory, integrating sightseeing and tourism, and imbued with a rich cultural atmosphere, is thriving.

Fujian Xinghua Industrial Co., Ltd., formerly known as Fujian Xinghua Beer Co., Ltd., was established in May 1998. The then Fujian Pucheng Brewery was restructured into Pucheng Xianquan Beer Co., Ltd., and renamed Fujian Xinghua Beer Co., Ltd. in 2004. With the goal of expanding beer production and sales in Fujian, Zhejiang, Jiangxi, and Hunan provinces, and establishing a leading beer company, the company invested 200 million yuan in 2001 to establish Hunan Xinghua Beer Co., Ltd. in Huarong County, Hunan Province. Since its launch, its products have been recognized annually as “Hunan Province High-Quality Beer,” “Hunan Province Famous Trademark,” and “Hunan Province Famous Brand Product.” In 2008, the company invested heavily in Jiangxi Wulin Beer Co., Ltd., producing “Xinghua Lu Yuquan Beer,” which has earned a strong reputation in Fujian, Zhejiang, Jiangxi, and Hunan provinces.

From Pucheng, Fujian, to Huarong, Hunan, and Shangrao, Jiangxi, Xinghua Beer has experienced 15 years of continuous growth and development, returning to the Wuyi New Area in Fujian. Fujian Wuyi Xinghua Industrial Co., Ltd., a successful development of Xinghua Beer Company, was established in January 2011 in the Wuyi New Area, Fujian Province, with an annual production capacity of 300,000 kiloliters. The first phase of the project, completed over a year, officially commenced production in April 2012. It is a key project of Fujian Province’s 12th Five-Year Plan and a modern, garden-style beer production enterprise that has received significant support and attention from provincial leaders. Sun Chunlan, member of the Political Bureau of the CPC Central Committee and former Secretary of the Fujian Provincial Party Committee; Sun Shulin, Governor of Fujian Province; Zhang Zhinan, Member of the Fujian Provincial Party Committee and Vice Governor; and Ye Shuangyu, Member of the Standing Committee of the Fujian Provincial Party Committee, have personally visited the company to provide guidance and research. Today, Fujian Wuyi Xinghua Industrial Co., Ltd. has become a high-tech enterprise integrating research, production, and sales, a key enterprise in Fujian Province, and a leading beer producer in northern Fujian.

The company has introduced a world-leading German KHS automated beer production line, equipped with advanced saccharification, fermentation, filtration, fine filtration, and canning equipment. The entire production process is controlled by microcomputers. Furthermore, highly paid German brewers provide technical oversight and utilize advanced German brewing techniques. The company’s primary raw materials are imported Australian malt, renowned American Yakima hops, high-quality local rice, and unpolluted Wuyi Mountain spring water. This crystal-clear, stable water source, with a pH of only 6.5, is considered one of the best water sources for beer brewing in China. The company has successfully passed four certifications: Quality Management System, Food Safety Management System, Environmental Management System, and Occupational Health and Safety Management System. The production process is strictly managed in accordance with international standards, ensuring the creation of Xinghua Beer with a mellow taste, a clean, white foam, a long-lasting finish, and the absence of formaldehyde, making it a healthy and environmentally friendly product.

The company adheres to the management principles of “building its brand through quality and reputation, creating profitability through technology and management,” and “focusing on the source.” It implements the quality management philosophy of “meticulously brewing beer that satisfies consumers.” We meticulously manage every aspect of production, incorporating the “Five Hearts” of “dedication, meticulousness, ingenuity, carefulness, and sincerity” throughout the entire production process, strictly controlling quality to ensure consistent quality. Strictly adhering to the requirements of modern enterprises, the company strengthens standardization, and emphasizes scientific and standardized production and management, as well as brand development strategies. The company’s products are of excellent quality and are deeply loved by consumers. The company has received numerous commendations and honors from national, provincial, and municipal governments, including the “Fujian Province Famous Trademark” title from 2001 to 2012, the “Hunan Province Famous Brand Product” title in 2005, the “Special Wine for State Banquets at the Great Hall of the People” title in 2006, the “Contract-Abiding and Credit-Honored Enterprise” certificate from 1998 to 2012, and the honor of “One of the 100 Demonstration Units” at the 10th China Food Safety Annual Conference in 2012.

“Quality, Talent, and Reputation” are the core values ​​of Fujian Wuyi Xinghua Industry. The company prioritizes the development of its corporate culture. We strive to foster the Xinghua people’s entrepreneurial spirit of wholehearted dedication, treating the company as their home; the pioneering spirit of hard work and perseverance; and the sense of ownership, prioritizing the overall situation and sharing the company’s burdens. Xinghua Beer will earn the public’s trust with superior quality, serve them with sincerity, share their unique flavor, and provide them with rich nutrition. Xinghua people, brewing with exquisite water and sincere hearts, will bring high-quality Wuyi Xinghua Beer to the vast majority of beer consumers.

High-quality products are built on professional talent. The company prioritizes people and prioritizes talent development strategies, strengthening the cultivation of talent and team building at all levels. In recent years, the company has recruited brewing experts and a variety of specialized technical personnel from abroad. Furthermore, the company has strengthened its partnerships with research institutions and universities. For example, the company partnered with the School of Biological Sciences and Engineering at Fuzhou University to establish a research center, leveraging the strengths of universities and research institutions to transform talent and technological advantages into high-quality products. The company prioritizes the development of its management and sales teams, continuously strengthening management and implementing quantitative sales assessments. This approach leverages management to drive quality, sales to drive production, and production to drive growth, resulting in rapid growth in both sales and brand recognition.

The ancient Wuyi, a new ecological district, is blooming with splendor, awakening from its slumber, in this beautiful and magical land, beaming a healthy and happy smile to humanity. Fujian Wuyi Xinghua Industrial Co., Ltd. sincerely welcomes friends to visit our factory, discuss business, and collaborate with both businesses to create a win-win market. The company will vigorously develop its three major brand series: the “China Dream, Dream Xinghua Series,” the “Xinghua Beer Wuyi Series,” and the “Xinghua Beer Original Series,” and significantly increase the market share of its mid-to-high-end products. The company is committed to working together with businesses to create unlimited space for future development.